Packaging design that cuts through – Branding that drives sales
You’re juggling product tweaks, pitch decks, packaging deadlines – and trying to build a brand that buyers actually remember.
The launch clock’s ticking. Your manufacturer’s just moved the goalposts. And somewhere between your 47 open tabs and three investor updates, your brand still needs to look sharp enough to get on shelf – and strong enough to stay there.
Launching a product? Rebranding under pressure?
We specialise in packaging design and brand identity that helps ambitious founders stand out, sell more, and get shelf-ready – fast.
Packaging and Brand Design built for Founders
Whether you’re:
- Launching your first FMCG product
- Rebranding post-investment
- Levelling up for a retail pitch
… you need packaging and branding that turns “meh” into “ooh, what’s this?”
That’s where we come in.
We’re xHeight – an experienced team specialising in brand and packaging for founder-led brands. We cut through the chaos with sharp thinking and retail-ready design, without the agency fluff or inflated fees.
You’ve Got Big Plans – We Make Sure Your Brand Keeps Up
Here’s what we offer:
- Retail-ready packaging design that gets buyers’ attention
- Brand identity that converts browsers into customers
- An experienced team that respects your time, budget and ambition
We’ve helped dozens of early-and growth-stage brands turn big ideas into brand systems and packaging that actually moves product.
Why xHeight?
Packaging that works in the real world.
From compliance to colourways, our designs stand up to the shelf test – and the spreadsheet.
No fluff.
Just smart creative.
We focus on what actually sells, not just what looks cool on a moodboard.
Fast turnaround branding.
We move quickly, without compromising quality – ideal for tight timelines and looming launches.
Founder-first from start to finish.
You work directly with our senior team. No layers. No miscommunication. No delays.
Who We Work With
Our decades of experience span many sectors, however what really gets us excited are DTC founders and omnichannel brands working in:
- Food and beverage
- Supplements and wellness
- Pet products and personal care
They tend to be seed-funded or Series A. Based in the UK or US. Small teams, with big vision.
Not in food, drink, wellness or pet? If the project’s exciting and the fit feels right, we’re always open to a conversation. In fact, you can see where curiosity’s led us before – right over here. We choose projects based on partnership, not just product.
Need packaging that’s ready to perform?
Meet the Founders
KAREN HARDIE
Co-founder & Managing Director
RICHARD KNIGHT
Co-founder & Creative Director
“Really enjoy working with xHeight. They interpret the brief accurately and creatively. Their work is always ‘on point’ and any amendments are made without issue in an efficient manner. I would definitely recommend.”
Michael Hayward
General Manager, Nature’s Greatest Secret