Brand Strategy
agency West Sussex.

We love design. In fact, we live, breathe and sleep it. And this all stems from your Brand Strategy.

We get your excitement. You’ve made the big decision to refresh your existing brand and want to get started on the new look and feel as quickly as possible. As Brand designers at heart, we can’t wait to get cracking too.


However, it’s important to recognise that behind every successful brand is a solid brand strategy. It’s at the heart of everything you do and believe in – it’s your purpose, your values, your personality and your essence. If you skip the brand strategy, we would struggle to create a Brand Identity that is ‘you’ which, in turn, is less likely to appeal to your ideal customers.


So, we start every new branding project with a deep dive into your long-term plans for the brand and ensure we also cover your competitive positioning too.


Our Brand Strategy service includes:


  • Brand Purpose – in its essence, why do you do what you do?
  • Competitors – who are they? What are they doing well? Where could you gain a competitive edge?
  • Ideal Clients – who are they? What motivates them? Why should they choose you?
  • Brand Personality – are you traditional or edgy? Conversational or discreet?
  • Brand Story – what’s your background? How did you get to where you are today? Why should your customers buy into you?


At the end of the brand strategy process you will be crystal clear on the type of Brand that you wish to create. It also provides us with an invaluable insight into your passions, likes, dislikes and vision which will make the Brand Identity that we create all the more impactful.


xHeight is based in West Sussex, so naturally we work with a lot of clients locally, in Horsham, Crawley and the surrounding towns and villages. That being said, your geographical location is no obstacle to our creativity, and we have a large number of clients across the UK and internationally too. If you like what you see, we can work with you, wherever you are based.



5 Steps to Creating a Memorable Brand 

If you are unclear where you sit in your marketplace and don’t know what you are looking to achieve as a business, then naturally your branding becomes rather bland. A bland brand (there’s a tongue twister) reduces the value of your business, so make sure you get it right from the start.


We’re here to help. We’ve put together a free guide to creating a brand that people remember. We take you through the steps to creating a brand, and let you in on a few of our branding secrets!


Download our FREE branding guide and get instant access to 5 crucial factors that you MUST start with before you start to create your brand!

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Got a project that you would like us to take a look at? Feel free to fill in our Project Planner to give us an outline of what you might need help with.

Or call us on

+44 (0)1403 586 002

xHeight. Based in Horsham in West Sussex.
We work with clients in Horsham, Crawley, Brighton, as well as across West Sussex, nationally and internationally.



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+44 (0)1403 586 002


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5 Steps to Creating a Memorable Brand


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