Category: Brand Identity

  • How can I make my brand stand out from the crowd?

    How can I make my brand stand out from the crowd?

    With many markets being oversaturated in today’s world, it can be difficult to separate your brand from the noise. As millions of businesses are constantly trying to seek the attention of consumers, with new ones popping up every single day, finding a clear way to promote what your business can uniquely bring to the table…

  • What is branding and why does it matter?

    What is branding and why does it matter?

    Branding is everywhere. Some of it is subtle and sophisticated, some of it less so. The purpose of branding is to create an identity for a brand that generates engagement with an audience and distinguishes the business from its competitors. Branding establishes a reputation and can give a business longevity through the connections and loyalty…

  • Why is a great logo important for my business?

    Why is a great logo important for my business?

    A well-designed logo can do you – and your business – wonders. From grabbing potential customers’ attention to creating brand loyalty, there are many reasons why having a great logo is important for your business’ image. Your logo is your key identifier and acts as a ‘light in the fog’ to attract customers to what…

  • How do I build a strong brand identity?

    How do I build a strong brand identity?

    Let’s start with the basics – what is brand identity? There are many different aspects involved here, including your logo, brand colours, typography and image style.  A strong brand identity should be a reflection of your values, your vision, your personality and basically everything you stand for. Why is it important to build a strong…