We love design. In fact, we live, breathe and sleep it. But it’s important to recognise that behind every successful brand is a solid brand strategy.

Our partners in Brand Strategy will explore the following with you:

• Brand Purpose – in its essence, why do you do what you do?
• Competitors – who are they? What are they doing well? Where could you gain a competitive edge?
• Ideal Clients – who are they? What motivates them? Why should they choose you?
• Brand Personality – are you traditional or edgy? Conversational or discreet?
• Brand Story – what’s your background? How did you get to where you are today? Why should your customers buy into you?

If you’re an existing brand looking to undergo a rebrand, we always recommend undertaking customer research first. There really is nothing like getting current and direct feedback from your own customers to help in your brand development.

Our Research partners carry out their research in several different ways:

• face to face interviews
• telephone interviews
• focus groups and workshops
• online customer surveys

The added benefit of working with our partners in providing key insights for brand development, is that they can also help with:

• collating testimonials and case studies for your website and marketing campaigns
• gain insights into what clients think of a proposed new service or product design
• work out why potential customers did not select them as their supplier.

Would you get on a plane with a pilot that hadn’t planned out the route to your destination? Or buy a house from a property developer who had no plan and just started to lay brick after brick? Of course not! So why would you start marketing without a strategy or plan?

Our talented Marketing partners work hand-in-hand with xHeight to create a strategy that’s right for you. With a clear, step-by-step plan you can feel confident that you’re going to get the best return on your marketing investment. As part of the strategic plan, a full audit will take place on all of your current marketing – from Social to email – giving you a fresh eye and recommendations on the best way forwards.

As part of a rebrand, clients can also opt for our web design services to ensure that the look and feel of their website is consistent with the brand identity.

We then work with our web developer partners to build this and bring your website to life. They work across a range of platforms – from WordPress and Wix to Shopify and Magento – again ensuring that whatever your requirement, we can help.

We understand that to build a truly awesome brand, design is just one aspect. Standout design and engaging copy go together like a horse and carriage (or was that marriage…?)

For that reason, we always recommend to our clients that they employ the services of our copywriting partners, rather than trying to navigate the complex world of content themselves.

We work in partnership to provide a range of copywriting services from taglines and straplines to website copy and blogs.

Once your brand is created, it’s time to get it out there into the World!

With so many new aspects to the digital marketing landscape constantly arising, it’s tricky to keep up.

Fortunately, our digital marketing partners are on hand to navigate your brand through the noise of activity. They can help with a range of services from SEO and Social Media to Paid ads and Email Marketing. However, crucially they are not biased towards one type of activity which will ensure that you will get the best overall strategy and combination of services for you.

With a team of dedicated media strategists and thought leadership writers, our PR partner’s press office model ensures that they’re smart, proactive and tenacious in driving high profile news coverage that has a real impact on your business.

Influencer engagement is another service provided, helping you to reach the internal and external stakeholders that matter.

Imagery – whether moving or still – is absolutely necessary as part of any rebrand.

As the saying goes, you never get a second chance to make a good impression, so we work with photographers and videographers who create imagery that represents you as a business and a brand.