The 500 Calorie
The 500 Calorie Kitchen helps people to take control of their calorie intake and enjoy delicious, healthy recipes, each being under 500 calories. They required a fresh new logo to launch their new online presence.
We wanted to create a logo that stood out, but also wanted to make sure the recipes and the food they used were the hero of the brand.
The final design incorporated all the elements that go into producing the recipes – the chef’s knife for preparation, the spoon for measuring, the pan for cooking, the fork for tasting and the plate for serving.
These elements created a memorable logo that works in various colour combinations and compliments the beautiful food photography.
