The 500 Calorie

The 500 Calorie Kitchen helps people to take control of their calorie intake and enjoy delicious, healthy recipes, each being under 500 calories. They required a fresh new logo to launch their new online presence.

We wanted to create a logo that stood out, but also wanted to make sure the recipes and the food they used were the hero of the brand.


The final design incorporated all the elements that go into producing the recipes – the chef’s knife for preparation, the spoon for measuring, the pan for cooking, the fork for tasting and the plate for serving.


These elements created a memorable logo that works in various colour combinations and compliments the beautiful food photography.

Like what you see?

You’ve got great taste.

Got a project you’d like us to look at? Please contact us or fill in our online Project Planner to give us an outline of what you are looking for and an idea of what you do.

Or call us on

+44 (0)1403 586 002

xHeight. Based in Horsham in West Sussex.
We work with clients in Horsham, Crawley, Brighton, as well as across West Sussex, nationally and internationally.



+44 (0)1403 586 002


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