Emmy’s Best is a premium pet products brand, with headquarters in Dallas, Texas.
‘Emmy’ was the owner’s pet Labrador and the inspiration for the products, so we wanted her to be at the heart of the brand – we used her as a starting point for creating the new logo.
The final brand identity and packaging is clean, simple, but striking. The logo shows ‘Emmy’ in full stride and the packaging is consistent across all of their products. This design language was also rolled out to their Amazon, Walmart and Shopify stores.