Global Financial are highly-respected lifestyle financial planners with over 10,000 individual, corporate and trust clients worldwide.
xHeight initially worked with Global Financial in helping them to gain clarity on their Brand Vision and Values, Ideal Clients that they wish to work with moving forwards, as well as their overall Positioning in the Marketplace and Value Proposition.
We then moved on to the brand identity, which we based the around the Owl, which represents the deep connection that we share, as humans, with vision, wisdom, good judgement and knowledge. It also symbolises change or transition.
The Owl is the heart of the Global Financial identity. A full set of brand guidelines were designed, and all collateral was created in the new look and feel.