ÔChateau is a wine bar in the heart of Paris which offers wine tastings and events to tourists and locals alike.
As a new brand, we helped them to establish their target audience and create a brand identity that appealed to this young, modern demographic.
The ‘O’ symbol was born – complete with hidden negative shape of a wine glass – which could be used independently, alongside the logo or in copy lines.
We created a range of marketing collateral for them from signage outside the restaurant, menus and merchandise such as tshirts.