Plotr is an inspiration network for 11-24 year olds, where they can navigate through career path options and ‘discover their future’.
We were commissioned to develop a strong brand identity to represent Plotr’s youth brand credentials in a fun, yet professional way.
The Plotr logo is comprised of a series of interlinking paths which make up the company’s name. The paths are a visual reference to the notion of a ‘journey’ and signify the users journey of discovering their own career path.
