South East
South East Wealth Management is dedicated to changing the culture of Financial Advice in the UK, but their previous branding lacked any real identity, and their collateral was very disjointed with multiple type styles and colours being used.
We wanted to create a logo that much better represented the professional nature of South East Wealth Management and its ambitious vision. We created the monogram symbol, which incorporated the letters, S, E and W and represented an open-ended maze, tying in with the strapline we created “Finding your way to financial freedom”.
The final logo creates an air of authority and trust, especially in the silver and deep purple colour scheme.
