Urban
Urban eBikes are a specialist in high quality European electric bikes, electric scooters and speed pedelecs.
They needed a brand identity that better represented the dynamism and energy of the brand and products.
We focused on a simple typographical treatment of the company name, contrasted against a ‘Go Faster’ lightening effect ‘e’ which added movement to the logo, and created an interesting shape that is heroed across much of their marketing collateral.
To date, we have rolled the identity out to stationery, vehicle wraps, the products themselves and staff merchandise such as tshirts.
