An exciting new look for leading Equity Release brand

1-55PLUS logo design
2-55PLUS brand imagery
55 Plus Brand fonts
55Plus businness card design
55Plus brand advertising materials
55Plus brochure design

55Plus are independent specialist equity release advisers for the over 55s who always put their clients first.


55Plus approached xHeight as they were looking for a brand identity that better represented their company values and positioning, thereby establishing the 55Plus brand as a growing, independent challenger to the larger groups.

One of the key themes from our brand strategy sessions, was Freedom; the freedom that 55Plus provide for their clients. From this, the concept of the bird in flight was created. The angle of the bird and the type symbolising forward movement, progression and energy. The identity has been rolled out to all of the company printed collateral and is currently being used to create a brand new website.

“We thoroughly enjoyed the whole process of creating our new brand identity which you took us through. An excellent result! Most important of all, it has gone down very well with our advisers and our clients. Well done.”

Jan Johnson