A new identity at the heart of a supplements brand
Bodyfit provides health and fitness supplements, predominantly to a female demographic, sold online via Amazon and their own e-commerce website.
In the first instance, they required a brand identity and we focused our design solution around the strong and memorable heart/B shape and clean, simple typography.
This was rolled out to their bespoke e-commerce website, product packaging and press advertising. We continue to act as brand guardians, creating new labelling and packaging designs as required, as well as artwork amends to include elements such as updates to ingredients, etc.
“We approached xHeight with a vague idea of a new brand we wanted to develop. With their expertise and guidance they helped us to refine the message we wanted the brand to convey. The whole process from initial consultation, concepts to final production was professional and efficient but also friendly. We could not be happier with the resulting branding and packaging.”