Bodyfit

A BRAND IDENTITY AND PACKAGING BUILT WITH HEART

The Challenge

Bodyfit is more than a supplement brand. It’s a confidence brand. Built for people who want to look good, feel great, and see real results from products that actually deliver.

Their customer base? Primarily women.

Their sales channel? Digital-first. Amazon and ecommerce.

Their challenge? A vague idea of a visual identity that did not feel flat, dated, or out of step with the energy and trust today’s wellness buyers expect.

They needed a bold, ownable brand system that could flex across formats and earn trust fast.

The Approach

We focused on a single goal:  Build an identity that’s strong, streamlined, and instantly shoppable.

The centrepiece was a heart-shaped “B” mark.

It’s simple but powerful. A symbol that combines health, vitality, and personal strength in a single move. Feminine without cliché. Bold without bravado.

We paired it with confident, clean typography and sharp layouts that keep the focus on what matters: results, clarity, and care.

Then we rolled it out across the full system:

• Product packaging that stands out
• A bespoke ecommerce site built for conversion
• Promotional assets that carry the same visual weight
• Ongoing support for formula updates and SKU expansion

Every touchpoint was designed to do the heavy lifting. To help the brand speak clearly and sell confidently, wherever it showed up.

The Impact

Today, Bodyfit looks as strong as it performs.

• The bold new identity cuts through the noise on Amazon
• The ecommerce experience matches the brand’s clarity and care
• The packaging supports real customers on real wellness journeys

And we’re still working with the team, keeping the system sharp as they scale. Because when you build a brand on confidence and care, your identity needs to show up just as strong.