Future Talent Learning
Online leadership and management courses reimagined
Future Talent Learning approached xHeight to create a new modern visual identity as they felt their existing look and feel no longer reflected their positioning.
Project
We created the new logo to encapsulate learning and transformation; a book (symbolising learning, wisdom and knowledge) combined with a butterfly (symbolising transformation, hope and change).
This is complemented by coloured lines symbolising an individual’s path or journey while using the online learning platform. Since the rebrand, we’ve worked with them to create a number of marketing assets including a magazine.
“xHeight are brilliant at translating high level concepts into tangible, aesthetically beautiful brands. Future Talent Learning has evolved over the last 18 years, and the new logo and assets capture both the sense of ongoing journey, as well as growth and learning. The full suite of brand assets and guidelines that they have been able to first define, and then execute for us has been exceptional. Armed with these our in-house team has been able to transform our go to market brand. In short, xHeight professionally execute the kind of work that you’d expect from a large agency for a fraction of the hassle.”
Jim Carrick-Birtwell
Founder and CEO
Future Talent Learning