A local financial services brand with a global vision
Global Financial, a firm of independent financial planners, were looking for a fresh new look to better reflect their vision and brand values. Their previous branding lacked the professionalism and sophistication of the service provided and felt rather ‘generic’ – which is the exact opposite of what the brand stands for.
The owl – which represents vision, wisdom, good judgement and knowledge – was decided upon as the main graphical symbol.
This was complemented with the warm brand colours of Gold and Midnight Blue which represent wisdom, sophistication and professionalism. As a very people-focused business, full colour photography was an important element of the brand which comes to life in marketing materials such as brochures and on the website also.
“The quality of your work, both in terms of creativity and attention to detail is exemplary. Your communication and questioning, again to challenge and ensure the brand remains consistent is something I have found unique as it shows you are totally invested in my business. A huge thank you. I look forward to our continued working relationship.”