A modern, dynamic visual identity for a healthcare training brand

Qualitas logo
Qualitas brochure
Qualitas t-shirt
Qualitas mobile digital design
Qualitas advertising graphic
Qualitas business cards

Qualitas Consortium creates and delivers person-centric development and training programmes on behalf of NHS England, in addition to bespoke consultancy and system design, to promote the development and well-being of primary healthcare professionals.


Qualitas were looking to correctly position their visual identity to better match their experience and attract their ideal clients.

We created a stylised ‘Q’ for Qualitas using overlapping ‘O’s to represent the various services that they offer working in collaboration with their clients. Partnership and collaboration are at the heart of Qualitas’ brand values, and so we felt this logo perfectly reflected this.

We evolved their colour palette to be more fresh, clean and clear and rolled the brand out to adverts, social media graphics and exhibition material.

“Qualitas appointed xHeight in the summer of 2022 to create new corporate branding, contribute to our website re-design and develop marketing collateral.
Working as a member of our marketing services team, xHeight fitted in very well and made a great contribution during our re-positioning as the leading training and advisory services organisation in Primary Care.

The project was completed in September 2022, on time, xHeight’s professionalism and quality of work was impressive. We have adopted their brand identity recommendations fully and re-launched our new website.

I have no hesitation in recommending xHeight, it is a pleasure working with Karen Hardie and Richard Knight.”

Steve Burrows