The Hertsmere

Branding a New Era of Golf – Where Nature Meets Precision

The Challenge

When Radlett Park Golf Course began its transformation, it wasn’t just a renovation – it was a reinvention.

New name. New facilities. New food and drink offering.

And, most importantly – a fresh vision for what a golf destination could be.

One not just for seasoned players, but for families, first-timers, and nature lovers. Less about tradition – more about energy, accessibility, and open space.

But to bring that vision to life, they needed more than a smart logo. They needed a brand that felt like a breath of fresh air.

THE APPROACH

We began with a positioning truth: Golf in harmony with nature.

From that came an identity rooted in simplicity and symbolism.

The logo? A quiet masterstroke.

At first glance: a golf ball on a tee. Look again: it’s a tree – grounded, expansive, full of potential. That duality – precision and peace, structure and soul – became the heart of the visual system.

We extended the brand across:

• Apparel and merch – understated, wearable, and built for everyday play
• Signage and wayfinding – modern, calming, and effortlessly clear
• Brand brochure – showcasing more than just the course, but the culture

Clean. Confident. Designed to be worn, used, and remembered.

The Impact

Today, The Hertsmere doesn’t just sound different – it looks and feels different too.

• A stunning 18-hole course set in 180 acres of countryside
• A Toptracer-powered range drawing everyone from pros to beginners
• A food and drink offering designed to turn a quick round into a full day out

It’s a new kind of golfing experience – relaxed, refined, and deeply in tune with its environment.

Every detail now aligns – from the tee marker to the typography. Because when a brand truly matches its mission, it doesn’t just welcome people in. It makes them want to stay.