A fresh new look for the UK’s leading ebike & electric motorbike specialists
Urban eBikes is a specialist in high quality European electric bikes, electric scooters and speed pedelecs.
They needed a brand identity that better represented the dynamism and energy of the brand and products.
We focused on a simple typographical treatment of the company name, contrasted against a ‘Go Faster’ lightening effect letter ‘e’ which added movement to the logo, and created an interesting shape that is heroed across much of their marketing collateral. To date, we have rolled the identity out to stationery, vehicle wraps, bike graphics and staff uniforms.