The Branding and Packaging Design Team Built for Founders
We’re xHeight – the experienced brand team that founders call when the stakes are high and the deadline’s yesterday.
We specialise in branding and retail-ready packaging for early-stage and scaling DTC & omnichannel brands. The kind that need to look sharp, feel credible, and drive sales – whether you’re launching your first SKU, rebranding post-funding, or trying to win shelf space in a crowded market.
We Get Founders
You’ve got 47 tabs open. Your inbox is absolute carnage. Your manufacturer just pushed back the timeline (again). Your investor wants an update. Someone’s asking for a dieline (what even is a dieline?). You’re under pressure to make sure the packaging ticks every compliance box. And somewhere in the chaos, you still need to launch a brand that looks like it belongs on a shelf – not slapped together in Canva at 2am.
We get you.
You’re not here for endless mood boards or pages of overthought slides. You need a brand team that knows its stuff, skips the fuss, and just gets on with it.
That’s xHeight.
We work with founder-led brands who are juggling deadlines, deliverables, and a dozen decisions daily. You’re spinning plates, rallying teams, pitching buyers, updating Shopify, watching cashflow, and probably skipping lunch.
What you need is a partner who:
- Gets to the heart of the brief fast
- Makes smart decisions without needing a hand-hold
- Designs for the real world (not just the moodboard)
- Respects your time, your budget, and your ambition
We’ve done this before. We’re doing it right now. And – if the fit is right – we’d love to do it with you.
We’re Not Your Typical ‘Agency’
‘Agency’ felt a bit… not us. Our clients never called us that anyway. So we binned it.
We’ve debated what we should call ourselves and we still haven’t landed on it. Maybe we never will.
What matters most isn’t what we call ourselves – it’s how we work.
We’re the ones who show up, get stuck in, and get things moving. No agency ego. No two-week wait to book a call.
But don’t be fooled by our size… we pack a big punch.
Intentionally small – a tight, experienced team who know what it’s like to launch under pressure. We know what works. We move fast. And we don’t need hand-holding.
What does this mean for you?
Fast turnaround times, without compromising on quality.
Strategic packaging design that’s retail-ready from day one.
A lean team that you can always access – we don’t do ghosting and won’t disappear when things get real.
Clear milestones – we keep you in the loop, not in the dark. It’s a two-way street, and we’re in it together.
Meet the Founders
Co-founder & Managing Director
Karen’s one of those people who just gets people. Founders. Buyers. Designers. Manufacturers. She knows how to read a room, crack a brief, and turn a tangle of half-formed ideas into a brand that actually connects.
Yes, she’s worked with the big guns in her 20+ years in the Industry – Nike, Coca-Cola, BMW, Visa – but she’s far more interested in what drives the founders she partners with now. The energy. The overthinking. The ambition that keeps them moving (and occasionally muttering to themselves in Whole Foods).
Her take? Great branding starts with great relationships. Get to the heart of the founder, and the brand follows. It’s why founders trust her with their brand – not just for the launch, but also for what comes next.
Co-founder & Creative Director
Richard’s a brand purist with a healthy obsession. When he’s not designing identities that stop people in their tracks, he’s probably knee-deep in a brand book or (let’s be honest) judging a font choice on that menu.
He’s been in the game for 30 years, agency-side and brand-side, on everything from the BBC to Unilever to Three. But what really sets him apart is how much he cares.
Start-up or scale-up, he brings the same energy every time – sweating the stuff others skip – the kerning, the colour contrast, the way your pack looks in bad lighting on a crowded shelf. Because when the small things are right, the big things sell.
Your Brand Deserves Better Than Canva at 2am
We’ve helped dozens of founder-led brands translate passion into packaging that sells. Whether you need a bold rebrand or a full identity from scratch, we’re your people.
Our Clients? Typically:
- Seed or Series A funded (or in the process of getting investment)
- 2–10 people, doing the jobs of 50
- In FMCG, wellness, pet, or food & drink
- Big on ambition, short on time
- Looking for branding that does more than just look pretty
If that’s you, we should talk.