TOMMY POPCORN™

AMERICANA-inspired Identity and packaging Built for the Spotlight

The Challenge

Tommy Popcorn isn’t your average snack brand. It’s a full-blown character – rooted in the legend of a 1950s Brooklyn filmmaker who funded his passion projects by slinging flavour-packed popcorn through diners, delis and movie houses. Think: old-school charm, silver-screen nostalgia, and flavours passed down from Nonna with a twist of cinematic flair.

The founders came to us with an incredible story. But they needed help turning that into a brand identity and packaging system that would:

  • Capture the theatrical, retro Americana vibe
  • Cut through in a crowded category
  • Flex across formats, flavours and platforms

And it needed to do all that while still feeling accessible and snackable – not just like a storytelling gimmick.

The Approach

We treated the brand like a movie set – building every touchpoint to feel like a scene from Tommy’s world.

We started with the brand identity:

  • A logo with old school charm – bold, playful, and made to pop on-pack and online
  • A vibrant colour palette that refects each flavour combination
  • Type and iconography that feel lifted straight off a 1950s movie sign

We then tackled the packaging:

  • Designed for both 1oz and 4oz formats across multiple flavours
  • Inspired by retro movie theatre snacks and diner graphics
  • Built to stand out on shelf, online, or on Instagram

Beyond the brand and pack design, we worked end-to-end:

  • Managed packaging production and print
  • Designed a 15ft inflatable pack for their New York deli rooftop launch moment (yes, really)
  • Delivered full A+ Amazon listings and lifestyle imagery
  • Designed the ecommerce website to ensure every scroll stayed on-brand

The Impact

Tommy Popcorn launched with a bang – and a standing ovation.

Their debut at a New York deli saw lines out the door, fuelled by social buzz and a giant inflatable pack that was unmissable (and very Instagrammable). The brand has quickly gained traction both in-store and online, with Amazon reviews and influencer shoutouts praising not just the amazing product, but also the brand experience.

From scroll to shelf to rooftop stunts, Tommy Popcorn is now firmly in the spotlight – exactly where it belongs.

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“From the very first conversation to the final product, xHeight was excellent – collaborative, creative and incredibly easy to work with. They brought Tommy Popcorn to life with a brand that’s full of character, depth and flair. We couldn’t be happier with the result and are excited to continue working together beyond the initial brand phase. We’ve had incredible feedback on the brand and packaging, and it’s playing a big role in how confidently we’re entering the market.”

Tom Leigh
Founder, Tommy Popcorn